Google constantly updates its preference and the way it looks at websites, and one of the latest recommendations from the internet powerhouse is to have a responsive website. Google now uses mobile friendliness as a ranking signal in search results. In other words, Google is rewarding sites that are fully optimised for mobile platforms. With responsive web design now deemed best practice for websites, its importance only increases in 2017. But what exactly can a responsive website bring to your small business?
With a responsive website, the content and pages are automatically flexible, fluid across all screen resolutions and various devices. In other words, no matter what device you are viewing a website on, the user will have optimal viewing experience including ease of navigation with a minimum amount of resizing and scrolling.
A responsive design can improve user experience and accommodate everyone, whether they are on a desktop or a smartphone or tablet. In providing the best possible experience, people will have a positive opinion of your website, meaning they will most probably return.