Creative Process



This is the initial stage where we can talk through the project. Whether that be on the phone, through email or over a coffee? If you already have a design brief that’s great, but don’t worry if not as we can work on that together. We’ll discuss objectives, deliverables, timelines and budget.


Research is essential. I'll look at the target audience, competitors and any benchmark brands as well as current design trends which may influence ideas for the project. By creating mood boards and collating visual inspiration we can begin thinking about concepts and possible design directions.


Signed, sealed and delivered. I’ll work with you to ensure you have everything you need to launch the project.


With the positioning defined I'll move onto exploring a range of creative concepts. The focus is on finding relevant, meaningful and creative ways to articulate what you want to say. I'll select and develop the strongest ideas and present them to you explaining my thought process.


Once the developed concept has been reviewed, this is your chance to pass on the final feedback so that together we can finesse the last details of the project ready for delivery.


Following feedback with the preferred concept chosen i'll begin to develop the finer details of the design, these will then be applied across all the deliverables.
Do you have a project you would like to discuss?
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