Milwaukee Heavy Duty Club
Logo Design / Microsite UI Design
Logo design for Milwaukee's customer reward initiative 'Milwaukee Heavy Duty Club', the brief was to create a logo that focused on the customer being at the core of the Milwaukee brand, whilst showing that their product range caters for multiple trades. This is demonstrated through the various tools either side of the figure and the inclusion of the existing Milwaukee trade logos. Further to this I created visuals for the microsite UI & loyalty card.