Open Innovation Group

Open Innovation Group

Logo Design

The Open Innovation Group focuses on creating knowledge-based events that are centred on the information age mindset which is innovation led, this runs counter to the secrecy and silo mentality of traditional corporate research labs. The concept for the final logo design was that there is binary code running through the globe, binary code is probably the most fundamental concept underlying programming and computer science. Circling the globe are abstract shapes symbolising how signals bounce around the globe. They are also indicative of data and modern user interface.